IN OR ON

Where are you spending your time?

As a new business owner, your TIME is one of your most VALUABLE assets.

It is so easy to get bogged down in DAY-TO-DAY tasks and lose sight of the big picture.

It is so easy to stay focused on generating REVENUE and hustle to make as much money as you can.

It is so easy to work on the THINGS YOU LOVE and push those other things that you do not love to the bottom of the pile.

BUT as a business owner, you need to make sure you have time to work IN your business and work ON your business.

WORKING IN YOUR BUSINESS

Working in your business includes everything that needs to get done on a daily basis.

This could include:

• • • Customer focused tasks like marketing, sales, or fulfillment
    • Managing employees
    • Creating new products or services
    • Or even the dreaded administrative work

When you are working in your business, you are primarily focused on maintaining the status quo and ensuring that everything runs smoothly.

WORKING ON YOUR BUSINESS

• • • Working on your business includes looking at the big picture.
    • This could include:
    • Developing a longer strategy for the business
    • Identifying new opportunities for growth
    • Researching market trends and competition
    • Building systems and processes to make the business more efficient

When you are working on your business, you are focused on improving and growing the business for the future.

WHY DO YOU NEED TO KNOW THE DIFFERENCE?

It is important to know the difference because it affects the overall SUCCESS and sustainability of the business.

While it’s important to stay on top of day-to-day tasks, spending too much time working in your business can prevent you from seeing the bigger picture and identifying NEW OPPORTUNITIES for growth.

On the other hand, spending too much time working on your business without taking care of day-to-day tasks can lead to a DECLINE in customer satisfaction and revenue.

Ideally, as a business owner, you should strive to find a BALANCE between working in your business and working on your business. This involves delegating day-to-day tasks to capable employees or outsourcing them, so that you can FREE UP TIME to focus on the bigger picture.

By doing this, you can ensure that your business is running SMOOTHLY in the present while also working towards long-term GROWTH and SUCCESS.

TAKING ACTION: ACCESS YOUR TIME – IN OR OUT

• • 1. Where are you spending your time?
    2.  What do you need to spend more time on?
    3. What can you change to make this happen

If you have any questions or need any assistance with identifying where you should be spending your time be sure to contact me.

Until next time,