EPISODE 12 – STACEY DAVIS – ON THINKING OUTSIDE THE BOX, LETTING YOUR CREATIVITY DRIVE YOU AND PAYING ATTENTION TO THE DETAILS

Stacey Davis is the Founder and CEO of Lovefresh, a Toronto based company that offers a complete line of all natural, non-toxic, and highly effective skin care products that are made in Canada. Lovefresh proves you can go all natural and still have a luxurious experience.

Prior to launching Lovefresh Stacey was a stay at home mom that wasn’t sure what she should or could do to get a job. She felt that she lacked a formal education and skills that would be required in the workplace.

One day she attended a course about essential oils and then years later when shopping for a gift for someone she randomly signed up for a soap making course. What started as “kitchen chemistry” for Stacey, and a stall at the St Lawrence Market has transformed into a company that has products available in over 100 retailers across Canada and the US. To this day Stacey remains directly involved in each step of Lovefresh production, from recipe development to final packaging, and everything in between.

Stacey is a smart, creative, and a down to earth person that let’s her creativity and passion drive her to the next level. She is a great example of someone who had a passion early in life only to rediscover it and turn it into a business when she wanted to find a career that would work for her and her family.

In this episode, Stacey and I discuss the following:

• Her perfect day and her love for cosmetics, scents, creams and lotions
• How and what she learned from her entrepreneurial parents at a young age
• Importance of thinking outside the box and going in a different direction
• Making decisions to perfectly package your product
  Importance of continually reinventing your products or design so you stay relevant to your customers
• Value of having a good quality product that is made with exceptional ingredients
• How the beauty industry has evolved over the years
• Why and how to get the details just right because they are so important when it comes to packaging your product
• How you can get into trouble if you don’t pay attention to the details when it comes to the quality of your product
• Struggle of figuring out what to do next when it is time to move to the next stage of your life
• Why the formal education system might curtail creativity and out of the box thinking
• How creativity can help you in so many different aspects of your life
• Why it is important to surround yourself with people that can help you spark a new interest
• Sometimes taking a simple course can lead you to launch your own business
• Importance of paying attention to when you really feel happiness and following that path
• Recognizing opportunities when the universe sends them your way
• How to launch your business and start to gain a following
• Importance of listening to customer feedback and recognizing how they can be very helpful in helping you grow
• Figuring out the perfect name for your business
• Importance of creating an all-natural product with good ingredients
• Process of creating a new product from idea generation, to testing, production and then selling it
• How to get your product into stores and spas
• Recognizing when it is time to move to a bigger show or sales venue
• How to get into a large trade show or event if you have missed the application deadlines
• Crushing your goals and continuing to grow by always thinking about the next thing and being a bit cautious
• Becoming EU Certificated and identify the difference in product success based on geographic region
• Recognizing that consumers are smarter than ever and are checking out ingredients
• Challenges that come when you change a supplier and how you can overcome it
• Value of making sure your reputation stays intact
• Facade of Instagram and how behind the scenes is not all glamorous
• Challenges of growing a company, managing people and managing office dynamics
• Value of networking and connecting within and outside of the industry
• Important to make connections and friendships with other entrepreneurs because they understand the entrepreneurial journey
• Benefit of doing what you love
• How to shut out the world and recharge
• How everything really comes down to love

I loved this conversation with Stacey and I hope you do too!

If you would like more information on Stacey you can visit:
https://lovefresh.com/
email – stacey@lovefresh.com
Facebook – https://www.facebook.com/lovefreshbodygoodies/
Instagram – https://www.instagram.com/lovefreshdotcom/