SHARE YOUR IDEA

When you think you might know what you want to do – share your idea with others.

I know it sounds like a bad idea, right? But it can really help you refine your idea, map out your plan to launch and give you some great marketing ideas. It can also help you identify gaps in your overall strategy, target audience and focus.

People have a natural tendency to think they should keep their idea in their head so no one else steals it. This is our survival mode kicking in. It thrives off of the thought that everyone is out there to get you. If you have this way of thinking it will limit your growth, development and overall success.

I made this mistake when I launched Orangefish. In hindsight, I wish I had talked with more people prior to launch and had been more creative with altering the overall business model that I implemented. Hindsight is always 20/20.

Sharing your idea with people is a great way to help start to mold it. It is a great way to start to figure out how to present it to others, so it makes sense and they understand what you are trying to achieve. The feedback you get from others will be invaluable.

When you are discussing it with others here are some additional questions you can ask them to continue the discussion.

  1. Do you think it is a good idea?
  2. What do you like about it?
  3. What don’t you like about it?
  4. What do you think would make the idea even better?
  5. Would you purchase or use this product/service? Why or why not?

Remember, it is also important to LISTEN to their answers, NOT TO DEFEND your position.

And, when you are sharing your idea just watch out for the Nay Sayers. You know the ones – those people that pretty much say no to everything unless it is there idea.

Do not believe your idea is not good but listen carefully to what they are telling you because they just might spark a new way of thinking and if not, then thank them for their time and move on.

The power of sharing your idea can help you make your dreams a successful reality.

Janet Lewis